Even if no college sports are on, the NCAA finds a way to dominate highlights still. Today they announced that UCF punter/kicker Donald De La Haye was ruled ineligible, a standard thing nowadays for some players, maybe he smoked some weed or took PED’s.
He is ineligible because of having a youtube channel? NCAA, you are going to be that petty? Why does the NCAA only care about keeping amateurism in college’s if it involves sports? I’ll tell you why, because sports bring in the most money, they also have the highest capital risk attached to them, and they have them under contract.
It’s obvious that sports are a big money maker, but in the world of college athletics, it is the thing that brings in the most dough. How else would college’s be able to pay for new athletic buildings, stadiums, or even the coaches that “teach” the players? They couldn’t unless the athletes were playing well, and promoting the school to it’s the fullest extent of the ability to get butts in seats and money in the school’s pocket.
No other extra-curricular at college gain money in the same way that sports do, music don’t sell tickets at the rate, and frequency, that sports do. Neither does the theater, arts, or anything else the college sponsors, that is why that the NCAA, and its schools, rule what the players can and can’t do. Such as how the players make their money, even if it isn’t them capitalizing on their sport or athleticism but something else.
Something people don’t completely realize is that these players, no matter the sport, have significant health and time commitment risks to be a student athlete. First, they could be injured at any time, whether that be on the court/field, in the weight room, or just walking around and hanging out with friends. As soon as that happens their career can be severely altered, the major thing that comes to mind is when Louisville player Kevin Ware a few years ago. He had a potential to make it to the NBA and make big money, but now he isn’t even playing at Louisville and playing D-2 basketball.
Also, the time commitment that these players have to do to stay in shape and good academic standing is insane as well. They do not have a chance to work during the school year, so anyway they can make money is good for them. Even if some schools have fake classes *cough* UNC *cough*, the time strain outside of academics is great as well. If you don’t believe me, just watch Last Chance U and tell me how often those guys meet and have practice during the year. Youtube has no time commitment and schedule, and you can gain a fan base very quickly as well there, even promote the school and program.
Honestly the NCAA not capitalizing on this opportunity to promote the schools and programs, by showcasing the players in fun environments. Or even having the players doing good fun things, and making the school look better to potential students for free is surprising. The NCAA wouldn’t have to pay for this publicity, nor should they be mad that student athletes are going viral and becoming famous. Having a chance to meet a celebrity by going to their school, or having that celebrity show their school off on youtube, should be something the NCAA is investing in.
Lastly, the NCAA can do this because of the “contract” that these players sign by committing to play college sports and agreeing to be amateurs and agree to how the NCAA thinks they can make money. The biggest issue with the NCAA is that they only allow the players to make money the usual route, with normal jobs and such, instead of allowing the athletes, much like music majors and art majors, to make money off what they are good at.
That’s the biggest thing that people that make music for school, or make art pieces, can sell them and the NCAA doesn’t care. They are professionals in college still, being able to capitalize on the skills that got them there. Why can’t the athletes do that, or even capitalize on a platform that is quickly becoming a place that can have a full-time job for anyone? Because the NCAA can’t make money off of it, that’s why they had to make Donald De La Haye their trademark case to put their foot down and say “If you play sports, you can not capitalize financially on your skills, because that is our job.”